Rubia 100% Natural Colours produces natural colour agents from a renewable, natural source. The company operates within the business to business market and in this way, it helps producers to realize durable processes and products

The attention for natural colours within segments of fashion and interior design is growing rapidly. Rubia 100% Natural Colours evoluates along with this sustainable transition by developing a new house style and coming up with a brand new website, focusing on a collaboration of partners in these segments to speed up the sustainable transition.

Rubia 100% Natural Colours started to cooperate with Wools of Holland, the Dutch organization that collects wool from Dutch farmers. They contracted Buro Belen in Amsterdam to transfer the sustainable combination of wool, coloured with natural dyes into high end designer products for interiors. yet another example of the transition towards a sustainable and circulair economy.