Laneve track and trace

The Laneve programme is Europe’s first to offer carpet which consumers have the ability to track their wool right back to the farms in New Zealand. “Innovation is no longer a buzzword or an add-on, innovation is built in to our company’s culture – It’s simply what we do”, says Steven Parsons, WNZ’s Innovations Manager. “New product innovations that are led from the market win and sell carpet.  That is why Rubia Natural Colours are the perfect complement to Laneve wool. We know that consumers are looking for Colour, Sustainability and Integrity. The Brands that we work with want to establish a relationship of trust with their customers and they need to deliver an ethical and responsible product.  We seek out reliable and sustainable partners who care as much as we do.”

Partnership with Rubia Natural Colours

Rubia Natural Colours offer a wide spectrum of colours all extracted from natural and renewable plants which are grown in the Netherlands. The two companies are working together to introduce Laneve and Rubia to carpet producers as well as other interiors products. To assist organisations in the shift towards a more sustainable and profitable future Wools of New Zealand also offers a complete product design service and can colour and style carpet ranges using Rubia, all from its product development centre in the UK. German company Wissenbach is launching the worlds 1^st range of hand tufted rugs created with Laneve™ wool and with Rubia inside.